However, Cuties® continue to be broadly popular with consumers. Soon, their Halos® surpassed Cuties® in market share. They had more trees than Sun Pacific and huge marketing and financial resources.

Sun Pacific secured full control and ownership of the Cuties® brand, but Wonderful Company immediately created its own brand, Wonderful Halos®. With this success came more opportunities to grab market share, and by 2013, the two companies split. consumers quickly elevated mandarins over oranges at the grocery store, increasing demand to such a degree that California's acreage in hybrids of easy-to-peel mandarins increased from fewer than 3,000 acres in 2001 to more than 70,000 acres by 2021. Their venture was so successful that U.S. They successfully marketed Cuties® as a kid-friendly citrus alternative to an orange that can easily be popped into a lunchbox, is deliciously sweet, peels easily and separates into small, delectable sections that melt in your mouth. They are usually easily peeled and produce seedless fruit when hybridized to do so.Ĭuties® launched as a brand in 2001, a joint venture of two big citrus producers, Paramount Citrus (with the parent company Wonderful Company) and Sun Pacific. Mandarins are distinct from oranges because of their thin, loose rind and size. The medium-size mandarin tree flourishes in tropical and subtropical areas, although it is the most cold-hardy of the many citrus varieties. ‌ Tangerine Mandarins:‌ Also called 'common tangerine mandarins,' this group is the most important commercially and comprises a wide range of hybrids and fruits known as only 'tangerines.' This is the group of which both clementines and Murcotts are members.‌ Satsuma Mandarins:‌ Originally from Japan, Satsuma mandarins are commonly found canned or used in commercially available fruit cups.These are the largest of the mandarins, and they require a high degree of heat, so they are seldom grown commercially. ‌ King Mandarins:‌ These are usually available commercially as varieties Kinnow and Encore.

‌ Mediterranean Mandarins:‌ Called the willowleaf mandarin because its leaves are small and narrow, similar to willow leaves, this variety is not widely grown commercially in the U.S.-but is generally available in the citrus-producing countries of the Mediterranean.

There are generally four broad categories of mandarins: A mandarin is not a type of orange, nor is it necessarily a tangerine-although tangerines are indeed mandarins.

Cuties citrus fruit